Advertising and Digital Promotion Activities
Digital impressions in March totalled two billion
Events and Organizations
TGA hosted 413 people in March
In 46 events organized across 19 cities in Türkiye, the Türkiye Tourism Promotion and Development Agency (TGA) hosted 413 people from 42 countries, of whom 93 were tour operators and 320 were press members, influencers, or opinion leaders. The highlights of hospitality events and other organizations in March are listed below.
İstanbul hosts tour operators from the USA, Canada and Portugal
In cooperation with Turkish Airlines (THY), the TGA hosted tour operators invited to Türkiye from the USA and Canada between 13-17 March in İstanbul as part of a special hospitality program. Within the scope of the same cooperation, Portugal’s leading tour operators and journalists visited Türkiye between 26-28 March. Within the scope of the programs, guests in both groups visited many of İstanbul’s historical and touristic sites. They enjoyed experiences offered by the city in different areas such as culture and arts, gastronomy, and shopping.
South Korean journalists and influencers admire Cappadocia
The TGA invited South Korea’s influential social media names and press members to Türkiye within the scope of the ‘The Land of Fairytales’ campaign. The guests, hosted between 13-18 March with a program covering Nevşehir and İstanbul, toured the natural, historical, and cultural areas of Nevşehir, Cappadocia, and its surroundings. Also experiencing local gastronomy with the delicious food of the region, the journalists and influencers visited İstanbul’s important historical and touristic sites as well during their travels in Türkiye. Influencers, who have significant numbers of followers on social media, shared content on the places they visited and their local experiences via their social media accounts.
Fashion and shopping experience of Russian journalists in İstanbul
TGA hosted Russia’s leading fashion and shopping writers in İstanbul between 20-23 March with the theme of ‘Shopping in İstanbul is the New Cool’. Within the scope of the hospitality program created specifically for them, the journalists visited different venues showing the historical and modern face of İstanbul. They enjoyed various experiences unique to İstanbul, primarily shopping, and fashion.
American travel consultants discover Türkiye
The leading travel consultants of the USA visited Türkiye at the invitation of TGA between 20-26 March. Within the scope of the program, the 14-person group was hosted in the cities of İstanbul, Nevşehir and Muğla, all of which are among Türkiye’s leading tourism centers. The guests visited many historical touristic, natural and cultural places in the three cities and experienced many famous tastes of Turkish cuisine.
Malaysian celebrity chef’s culinary adventure in Türkiye
World-renowned Malaysian chef and TV programmer Chef Wan came to Türkiye for the filming of his program between 20-27 March at the invitation of the TGA. During the filming of the program in İstanbul and Bursa, Chef Wan discovered many of the touristic, historical and cultural sites in both cities. He sampled the street flavors and local dishes of İstanbul and Bursa. Chef Wan, who also acquired information on Turkish cuisine during the shooting, took a record for his program.
Followers show great interest in the İstanbul and Nevşehir days of European influencers
Leading social media figures from England, Portugal, Ukraine and Denmark were hosted in Türkiye by TGA between 22 -26 March. The 10-influencer group recorded every moment of their experiences in İstanbul and Nevşehir across different fields from history to nature and from culture to Turkish cuisine, sharing their content with followers via their social media accounts.
Cappadocia hosts Spanish journalists in Fairy Chimneys
Writers from Spain’s leading newspapers were hosted in Cappadocia by TGA between 25-28 March. During the hospitality within the scope of the program, the guests enjoyed many different experiences specific to the history, nature, culture and gastronomy of the region. They were informed in detail about all the points they visited.
Route Hospitality
Malaysian and Indonesian influencers tour Anatolian mosques on the ‘Faith and Culture Route’
TGA invited prominent influencers from Malaysia and Indonesia to Türkiye within the scope of the Faith and Culture Route-themed hospitality. Between 14-19 March, the guest group visited the Hagia Sophia Mosque in İstanbul, the Ulu Mosque in Bursa, and the Konya Mevlana Museum, as well as the Eskişehir Sivrihisar Mosque, on the UNESCO Provisional List, on the route created with the theme of faith and culture.
The Eastern Express embarks with foreign influencers and journalists
Hosted in Türkiye between 16-21 March at the invitation of TGA, American, British, Spanish, Polish and Brazilian influencers and press members toured various cities on the Eastern Express route. The 22-person group, who journeyed to the easternmost part of Anatolia via the touristic Orient Express, offering a different travel alternative, visited many important historical and cultural sites in Ankara, Erzincan, Erzurum and Kars, cities that are among the stops on the Express, and enjoyed many different local experiences.
European journalists discover the route to the ancient cities of the Aegean
Visiting Türkiye at the invitation of TGA, a group of 10 press members from Germany, Poland, Serbia, Romania and Moldova travelled the ancient history of the Aegean on the Aegean Ancient Cities Route. The guests, who visited the ancient city of Ephesus in İzmir, the ancient city of Sardes in Manisa, the ancient city of Blaundus in Uşak and the ancient city of Aizonai in Kütahya, also received detailed information about those regions.
TurkAegean Cultural Route hosts Russian journalists
Hosted by TGA on the TurkAegean Cultural Route between 27-31 March, Russian journalists visited many natural, historical and touristic sites in İzmir, Aydın and Muğla. In addition to the ancient city of Ephesus and the Church of the Virgin Mary in İzmir, the guest group visited Şirince and Caferli Village, the Temple of Apollo and Miletus Museum in Aydın, and Bodrum Castle and the Underwater Archaeology Museum in Bodrum.
International Fairs and Events
Türkiye attracts great attention from visitors at its ITB Berlin stand
ITB Berlin, one of the world’s largest tourism fairs, was held in Berlin, Germany’s capital, between 7-9 March this year. Organized under the coordination of TGA and the Berlin Culture and Promotion Consultancy, the Fair featured a Turkish stand with 41 sector representatives. During the Fair, Türkiye’s tourism values on nature, history, culture-art, sports and gastronomy were introduced in the stand area. As well, one-on-one meetings were held with many professionals.
Türkiye at the inaugural ITTF Warsaw Fair
ITTF Warsaw, the tourism and travel fair entering the trade fair calendars in Poland this year, was held in Warsaw, the capital of Poland, between 16-18 March. Organized under the coordination of TGA and the Warsaw Culture and Promotion Consultancy, the Turkish stand included eight sector representatives along with Turkish Airlines as sub-participants. Numerous visitors and professionals visited the promotion area to obtain information about Türkiye, which has a prominent place in the Polish market and received detailed information from the authorities regarding Türkiye’s tourism products.
Russian tourism professionals learn about every aspect of Türkiye at the MITT Moscow Fair
At the MITT Moscow Fair held in Moscow, the capital of Russia, between 16-18 March, Turkish Airlines and seven sector representatives took part as sub-participants in the stand organized under the coordination of Türkiye, TGA and the Moscow Culture and Promotion Consultancy. During the Fair, which hosted tens of thousands of visitors and tourism professionals, participants came together at the Turkish stand and exchanged information.
Professionals of the destination wedding industry gather at the EWPC Conference
The Exotic Wedding Planning Conference (EWPC), among the most important events of the destination wedding sector, took place in the United Arab Emirates (UAE) between 1-3 March with the participation of the sector’s leading wedding organizers. During the event, at which detailed information was provided on Türkiye’s expertise in destination weddings and the privileged services it offers, one-on-one meetings were also held with participants.
European Sports Writers Association in İstanbul for the Board Meeting
The European Sports Writers Association held its Board Meeting on 9-10 March in İstanbul. TGA hosted press members in Türkiye for the meeting and conducted a presentation for them. Members of the press from Malta, Hungary, Cyprus, Greece, Slovenia, Austria, Bulgaria, Azerbaijan, Italy, Ukraine and Georgia visited İstanbul’s historical, cultural and touristic sites through the program prepared for them. In the presentation made after the Board meeting, information about Turkish sports tourism and Türkiye’s important sports tourism destinations was provided to the members of the press.
MICE industry professionals come together at SMU International
The SMU International event, attended by the leading names in the North American MICE sector, was held in New York between 13-15 March this year. At this important three-day event, in which TGA participated, attendees were given detailed information regarding the privileges and potential offered by Türkiye in this field via one-on-one meetings and networking activities.
Türkiye’s golf destinations introduced at AGTC 2023
The Asia Golf Tourism Convention (AGTC) 2023, organized by the Global Golf Tourism Organization (IAGTO) in Miyazaki, Japan, between March 12-14, brought together the global golf market again this year. One-on-one meetings were held with leading representatives from the Asian golf market at AGCT to promote Türkiye’s golf destinations in new target markets and to develop sustainable collaborations. In the interviews, participants were provided with detailed information about Türkiye’s advantages as a golf destination.
Important names of cycling hosted in Marmaris for the Boostcamp Bike Holiday event
TGA hosted influential opinion leaders and important cyclists of bicycle tourism invited to Türkiye for the Boostcamp Bike Holiday event. During the event, held in Marmaris between 29 March and 2 April, Fat Pigeon, with a significant social media following, filmed the Muğla bicycle routes and produced content promoting destinations for bicycle tourism. Cyclists who participated in the event also had the opportunity to experience the privileges of Türkiye’s bicycle-friendly accommodation facilities.
Türkiye’s place in cruise tourism explained to Seatrade Cruise Global 2023 participants
The Seatrade Cruise Global exhibition, the global meeting point of world cruise tourism for 35 years, was held in Florida, USA, between 27-31 March this year. During the four-day fair, which hosted more than 10,000 visitors and 500 participants, information on Türkiye’s place in cruise tourism and the opportunities the country offers in this field was shared with participants. The fair also included discussions with cruise line officials for the 2024-2025 voyages and new lines.
Türkiye Named “Favourite Destination” for Luxury Weddings
The RSVP Conference, the meeting platform of the world’s leading luxury wedding organizers, was held in Madrid, the capital of Spain, between 28-30 March. Approximately 250 participants from 30 countries participated in the conference, and an award ceremony was held for the first time this year. At the RSVP Global Awards, which consist of 20 different categories, Türkiye was deemed worthy of the Favourite Destination award in the “Destination” category for which it was nominated. At the ceremony, it was announced that, due to Türkiye’s compliance with the criteria of the preferred destination for the world’s leading elite events, the next spring edition of the conference will take place in İstanbul from 2-5 April 2024.
Provinces and Destination Promotion Activities
A total of 352 meetings held to date
